Email marketing that drives up to 35% of additional monthly revenue

Anatoly Fit had an existing audience and strong organic demand — but no email marketing system in place. We started by segmenting the existing customer base and building a campaign plan around the platform's subscription offer.

Once the initial campaigns performed well, we expanded into a custom lifecycle system built around different customer profiles, goals, and subscription types. The focus was clear: convert new visitors into subscribers and move one-month buyers toward longer plans.

We continued refining segmentation, building custom flows, and supporting new product launches as the brand kept growing.

My Breathing Otter had traffic and sales — but zero email marketing. We built the entire channel from scratch in Klaviyo.

First, we set up a lead capture popup and the core lifecycle flows: welcome, browse abandonment, abandoned cart, abandoned checkout, post-purchase, win-back, and sunset.

Then we built a segmentation structure and launched a monthly campaign plan — so each customer group gets the right message, offer, and timing. This helped the brand recover missed purchases and drive repeat orders consistently.

LÈLIOR had an active customer base through its offline locations — but emails were going out without any real system behind them. No segmentation, no lifecycle flows, no strategy. 



We built a lifecycle structure for offline buyers, created segmentation across customer groups and product categories, and launched a monthly campaign plan so each audience gets the right message and offer at the right time. 



As the brand expanded into paid traffic, we added the full lifecycle system for new visitors — popup, welcome, browse abandonment, abandoned cart, abandoned checkout, post-purchase, win-back, and sunset. Then we integrated SMS alongside email, so both channels work together as one system.